MAP policy applies to webpage, website, e-commences and auction type sites that sell Niagara Industries products.


Resellers of Titan® products are free to advertise promote or sell the products of Niagara Industries at any price they choose in their sole and absolute discretion under the MAP policy.The MAP policy applies to all advertisements of MAP products in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as internet sites, social media sites, apps, or any other electronic media.and may not sell the products to any other person or entity which advertise or otherwise promotes the products at a net price less than MAP

The MAP policy does not apply to solely on-premise or in-store advertising that is not distributed to customers outside of their store; any email newsletters sent to your customer database.

It shall not be a violation of this MAP policy to advertise that a customer may “call for price” or “email for price," or to use similar language, specifically with respect to Titan® products, so long as no price is listed.

It shall not be a violation of this MAP policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP policy.

From time to time, Niagara may permit resellers to advertise MAP products at prices lower than the MAP retail price. In such events, Niagara reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.


What is Proposition 65?

In 1986, California voters approved Proposition 65, an initiative to address their growing concerns about exposure to toxic chemicals.  That initiative is officially known as the Safe Drinking Water and Toxic Enforcement Act of 1986.  The law requires California to publish a list of chemicals known to cause cancer or reproductive toxicity, and for businesses with 10 or more employees to provide warnings when they knowingly and intentionally cause significant exposures to listed chemicals.

This list currently includes more than 900 chemicals. Proposition 65 does not ban or restrict the sale of chemicals on the list.  The warnings are intended to help Californians make informed decisions about their exposures to these chemicals from the products they use and the places they go.


How many chemicals are included under Prop 65?

As of March 8, 2019, more than 800 chemicals and materials have been listed under Prop 65 warning. Prop 65 warning can be found on many items and locations including: Alcoholic beverages, food, prescription drugs, dental care, wood dust, furniture products, diesel engines, vehicles, and recreational vessel, Enclosed parking facilities, amusement parks, petroleum products, service stations and vehicle repair facilities, designated smoking areas, and hotels



Does a Prop 65 warning equal unsafe?

  1. Prop 65 Warnings are required for even tiny levels of these natural substances - sometimes a 1000 times less than the minimum safe dose established by health authorities. A Prop 65 warning does not automatically mean that the product is unsafe. Prop 65 is for drinking water.

        WARNING: Cancer and Reproductive Harm


How can I get more information?

The California Office of Environmental Health Hazard Assessment, OEHHA, maintains a comprehensive website at, which explains the law and offers a list of all the chemicals and materials.